Thoughts

From drawn Close

Sometimes deep, sometimes light, our team is constantly reading, observing, making connections to the past, and prospecting the future. Here are some of our musings:

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Siete | The Kettle Cooked Potato Chips

A peek at the process of designing the packaging for Siete Family Foods’ new product line, Kettle Cooked Potato Chips.

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Cheers to Our Favorite Local Breweries and Restaurants

It's been a tough year for the foodservice industry and we're proud of our local partners, whose hard work and ingenuity helped them to evolve and thrive through it all.

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Culina | The Drinkables

Designing packaging for Culina’s new product line that communicates the brand’s personality and values.

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The Inspiration Behind Siete’s New Packaging Design

Siete’s award-winning, new packaging design is steeped in Mexican-American culture & family values.

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Acuity

Developing a smart, human-centered content hub to deepen engagement with Acuity, a Sheboygan, Wisconsin-based insurance company.

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ColdFire Brewing | The Barrel-Aged Series

ColdFire Brewing’s barrel-aged beers often spend two years on oak before they’re bottled up. So, the bottles? They needed to be worthy of such beers.

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La Familia: How Siete's Culture Influences Everything They Do

Siete Family Foods is a family-owned and operated CPG company that does things a little differently, putting family first, family second, and business third. The results are pretty remarkable.

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Porter | Alignment Unlocks Potential

How the hunt for alignment led to a “quiet set of helping hands” for the restaurant industry.

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Drawn to Culture: Must-Reads

From historical non-fiction to vintage brand standards to bedtime stories, here’s what we’re reading (and loving) at Drawn.

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Creative Brief: Do Social Media Right in 2020

Content creators have the power to put an end to the plight of endless swiping and even change the shape of the social media landscape. Let's make it happen in 2020.