The History of Halloween & Its Uniquely Spooky Brand
Delving into Halloween's history provides terrific context for the holiday's ghoulish iconography and creepy traditions.
Designing Digital Experiences that Feel More Human with Porter
Design thinking has helped us to build technology that enhances human experiences, rather than dissolving them.
Ugly Mugs: How Flawed Prototypes Lead to Good Design
The design process isn't always so linear, and perfection is rarely the initial outcome — especially when true customization is the goal.
Blue Sky Thinking — What is it and Why Do We Use it?
What is blue sky thinking? Imagine cooking with zero constraints.
Cheers to Our Favorite Local Breweries and Restaurants
It's been a tough year for the foodservice industry and we're proud of our local partners, whose hard work and ingenuity helped them to evolve and thrive through it all.
The Inspiration Behind Siete’s New Packaging Design
Siete’s award-winning, new packaging design is steeped in Mexican-American culture & family values.
La Familia: How Siete's Culture Influences Everything They Do
Siete Family Foods is a family-owned and operated CPG company that does things a little differently, putting family first, family second, and business third. The results are pretty remarkable.
How Recognizing Our Patterns of Pattern Recognition Can Make Us Better Designers
We identify chairs as chairs because of trusted, instinctive patterns of recognition. But what if we rethink those patterns? We could be designing some wild chairs, for starters.
How to Speak Agency
When you're deeply immersed in any culture, you start to get a little "inside baseball" about it. For the sake of our non-industry friends (and self-awareness), here's a thoughtfully compiled selection of design and/or advertising jargon and how to interpret it.
Designing Pubs + Design Thinking = Design of a New Digital Product
How an architectural design project led to another architectural design project that became a service design project and, eventually, a whole new product.
Why Rapid Prototyping is an Integral Part of the Design Process
Rapid prototyping allows you to get your hands on a version of your design ASAP, which, in turn, allows you to discover shortcomings in your initial concept — and brainstorm solutions.
Thinking About Design Thinking 5: From Macro to Micro
There are three levels of design thinking and you’ve got to work through them in the right order, or the whole process will be flawed.
Thinking About Design Thinking 4: Sticky Notes Do Not a Design Thinker Make
Sticky notes alone won’t truly solve your problems — that takes a willingness to follow through on the complete design thinking process.
Thinking About Design Thinking 3: We’re All Designing Some Kind of Solutions
While I’m wary of the term “designer” becoming diluted, there are many in other (non-design) fields who practice design thinking and, maybe, should be considered designers, as well.
Thinking About Design Thinking 2: “Designers” are Everywhere These Days
There are more and more people out there with “designer” in their job titles, but does this change the way we define design?
Thinking About Design Thinking 1: We're Basically Philosophers
Aristotle's academy aimed to explore and expand our understanding of how things worked, to find connections and solve problems. That's not so different than what we do as practitioners of design thinking.
Drawn In: A Photographic Survey Of Drawn-Designed Interiors
Our talented, in-house photographer, Trask Bedortha, beautifully captures our clients' stories and the work that we do for them. While his images regularly inspire us, we happen to think that his shots of our interior design work are some of his best. Here's a sampling — prepare to feel an intense urge to dine out.
Good Design is Timeless
Timeless design is something that we're forever chasing and very rarely capturing. It doesn't succumb to passing trends. It feels accessible and elegant at the same time. It's simple, but not simplistic. Perhaps most importantly, it honors the fundamentals of our craft.
Pantone Color of the Year 2019: Drawn’s Pick
Last year, Drawn accented its new building with Pantone Ultra Violet 18-3838 just months before it was named Color of the Year. We think we might be on a roll, so our creative director, Bryan Taylor, wrote a letter to Pantone expressing his choice for Color of the Year 2019.
Drawn Agency champions responsive service design for the benefit of all at Service Design Week 2018
How designing brand experiences that are responsive rather than reactive helped one Oregon design agency create valuable opportunities
That Je Ne Sais Quois: The Human Element in Marketing
Why instinct and psychological insight are as important to successful marketing as analytics.
The Bard, Part 3: Ideate, Make, Shoot, Post, Engage
How the Bard meets our needs as a dynamic agency (and helps us to meet those of our clients) in an ever-changing creative landscape.
The Bard, Part 2: A Salvaged History
Ninety percent of the materials used in the Bard’s construction were salvaged from other forgotten stories, which means that Drawn's new space is steeped in history and rich with texture. Just like the agency itself and each of our clients, our building has a story.
Moving the Offline Customer Experience Online with Shopify
How we worked with Shopify to translate a traditionally analog business model to a digital interface.
Authenticity in the (Re) Making: A Sociological Timeline
The cultural shift that gave rise to truth in marketing and why honesty is good for your brand.
The Simple Question that Will Help Your Brand Evolve
What really makes people feel valued at work and how to use employee satisfaction to your brand's advantage.
Why Opening on Christmas Undermines Your Brand's Value
How your company handles the holidays sends a message to customers about your priorities, and you want to make sure that it's the right one.
How 'Unfocus Groups' Offer Unique Insights into Audiences
We found that traditional focus groups have their limits, so we took our research methods outside the box.