Thoughts

From drawn Close

Sometimes deep, sometimes light, our team is constantly reading, observing, making connections to the past, and prospecting the future. Here are some of our musings:

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The Need to Adapt Without Losing Your Identity

A willingness to change is only one part of the equation.

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How 'Unfocus Groups' Offer Unique Insights into Audiences

We found that traditional focus groups have their limits, so we took our research methods outside the box.