From drawn Close

Sometimes deep, sometimes light, our team is constantly reading, observing, making connections to the past, and prospecting the future. Here are some of our musings:


The Simple Question that Will Help Your Brand Evolve

What really makes people feel valued at work and how to use employee satisfaction to your brand's advantage.


Why Opening on Christmas Undermines Your Brand's Value

How your company handles the holidays sends a message to customers about your priorities, and you want to make sure that it's the right one.


The Need to Adapt Without Losing Your Identity

A willingness to change is only one part of the equation.


How 'Unfocus Groups' Offer Unique Insights into Audiences

We found that traditional focus groups have their limits, so we took our research methods outside the box.