Sometimes deep, sometimes light, our team is constantly reading, observing, making connections to the past, and prospecting the future. Here are some of our musings:
If you want to create a product or service or brand that people are drawn to, you have to give it room to mature. Because chasing for attention doesn't look good on anyone.
How an architectural design project led to another architectural design project that became a service design project and, eventually, a whole new product.
True design thinking asks us to consult the heart as well as the brain.
Developing easy, eco-conscious, and appealing packaging for sustainably caught Northwest seafood.
Your be-all and end-all guide to hotkeys. You're welcome.
Brands are made up of far more than "About Us" statements. It's their actions, their visual choices, the stories they tell that really tell us who a brand is.
It doesn't really matter whether you're employing sympathy or true empathy in your search for innovative solutions; it's the commitment to real context that is fundamental to the design thinking process.
Developing brands for a public that prizes experiences requires an internal culture that's committed to design thinking. Design thinking cultivates empathy, and having an empathetic finger on the pulse of those on the street helps create the connections that they crave.
Drawn Agency to receive the 2019 Dave Hauser Business Patron of the Year Award: Arts & Business Alliance of Eugene’s Business Patron of the Year Award recognizes one business each year for its notable contribution to the local arts community.
Our job demands that we know our clients (and their products) (and where they fit into the world) really well. To gain this kind of expert knowledge, we throw ourselves headlong into their industries. And sometimes, we become beer snobs along the way.