SOMETIMES DEEP & SOMETIMES LIGHT
Thoughts on Brand
Thea Albright
Have You Considered Your Brand in Terms of Equity?
We often think of equity as a financial term, but we can apply it to brands, as well. We gain equity through smart investment. Sometimes, we're rewarded for risk while other times, it pays to err on the side of caution.
Bryan Taylor
The Bard, Part 3: Ideate, Make, Shoot, Post, Engage
How the Bard meets our needs as a dynamic agency (and helps us to meet those of our clients) in an ever-changing creative landscape.
Bryan Taylor
The Bard, Part 2: A Salvaged History
Ninety percent of the materials used in the Bard’s construction were salvaged from other forgotten stories, which means that Drawn's new space is steeped in history and rich with texture. Just like the agency itself and each of our clients, our building has a story.
Bryan Taylor
The Bard, Part 1: Casting the Dream
Shakespeare's Juliet once asked, "What's in a name?" In our building's case, quite a lot. Here's the story (and philosophy) behind Drawn's new HQ, told in three parts.
Mary Flatley
Moving the Offline Customer Experience Online with Shopify
How we worked with Shopify to translate a traditionally analog business model to a digital interface.
Casey Butler Harwood
Why Words Matter
In contemporary culture, a picture really does seem to be worth a thousand words (or at least a thousand likes). But can a word ever be worth a thousand pictures? We think so — if it's the right one.
Bryan Taylor
Symmetry: Sophisticated or Simplistic?
While symmetry has its merits, it can also prove a restriction when it comes to design. Here, we explore both sides of the symmetry debate — where do you stand?
Dala Botha
Why Design Matters
Whether you're working with plenty of time and an unlimited budget or quite the opposite, there's a lot more to effective design than vectors.
Bryan Taylor
Authenticity in the (Re) Making: A Sociological Timeline
The cultural shift that gave rise to truth in marketing and why honesty is good for your brand.
Bryan Taylor
3 Ingredients of a Great Promise
Know how to make smart promises to your audience and deliver services that exceed their expectations.