Thoughts

About Brand Close

Sometimes deep, sometimes light, our team is constantly reading, observing, making connections to the past, and prospecting the future. Here are some of our musings:

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The Drawn Brand | Brand Pillars

Brands can be fragile, so it’s important to anchor them with rock-solid foundations.

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Our Favorite Holiday Campaigns | 2021 Edition

This year, we’re reveling in suspension of disbelief. Won’t you join us?

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Why Authenticity Matters Part 1 | For Brands

Authenticity is more than just a buzz word. It’s a business strategy.

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Siete | The Kettle Cooked Potato Chips

A peek at the process of designing the packaging for Siete Family Foods’ new product line, Kettle Cooked Potato Chips.

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Cheers to Our Favorite Local Breweries and Restaurants

It's been a tough year for the foodservice industry and we're proud of our local partners, whose hard work and ingenuity helped them to evolve and thrive through it all.

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Culina | The Drinkables

Designing packaging for Culina’s new product line that communicates the brand’s personality and values.

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Making Home Services Feel Safe During a Pandemic

A year out from the start of the pandemic, we reflect on how we helped Wolcott navigate the COVID-19 climate as an essential home services business.

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The Inspiration Behind Siete’s New Packaging Design

Siete’s award-winning, new packaging design is steeped in Mexican-American culture & family values.

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Acuity

Developing a smart, human-centered content hub to deepen engagement with Acuity, a Sheboygan, Wisconsin-based insurance company.

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Our Favorite Holiday Campaigns | 2020 Edition

It’s our favorite time of the year! Presenting a selection of the animated campaigns that caught our eye this holiday season.