Thoughts

About Brand Close

Sometimes deep, sometimes light, our team is constantly reading, observing, making connections to the past, and prospecting the future. Here are some of our musings:

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Our Favorite Halloween Campaigns | 2020 Edition

The challenges of this year have led marketers to get more creative than usual with their campaigns — the results are frightfully delightful.

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ColdFire Brewing | The Barrel-Aged Series

ColdFire Brewing’s barrel-aged beers often spend two years on oak before they’re bottled up. So, the bottles? They needed to be worthy of such beers.

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12 Tips for CPG Startups

What we’ve learned from years of starting, building, and growing CPG brands.

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Culina | Quarantine Care Package

Using design to help a growing CPG brand, Culina, to give back to healthcare workers and others at the front lines of the fight against COVID-19.

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La Familia: How Siete's Culture Influences Everything They Do

Siete Family Foods is a family-owned and operated CPG company that does things a little differently, putting family first, family second, and business third. The results are pretty remarkable.

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Porter | Alignment Unlocks Potential

How the hunt for alignment led to a “quiet set of helping hands” for the restaurant industry.

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Why Brand Audits Matter

Sometimes, you need an unbiased eye to tell you where your strengths and weaknesses are. With a brand audit, Drawn can help reveal things about your brand that you may not be able to see on your own.

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Our Favorite Holiday Campaigns | 2019 Edition

’Tis the season for advertising creatives to pull out all of the stops. Check out a few of our favorite holiday campaigns.

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Show, Don't Tell

Brands are made up of far more than "About Us" statements. It's their actions, their visual choices, the stories they tell that really tell us who a brand is.

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Developing Brands for the Experience Economy

Developing brands for a public that prizes experiences requires an internal culture that's committed to design thinking. Design thinking cultivates empathy, and having an empathetic finger on the pulse of those on the street helps create the connections that they crave.