Thoughts

About Brand Close

Sometimes deep, sometimes light, our team is constantly reading, observing, making connections to the past, and prospecting the future. Here are some of our musings:

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Culina | The Drinkables

Designing packaging for Culina’s new product line that communicates the brand’s personality and values.

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Making Home Services Feel Safe During a Pandemic

A year out from the start of the pandemic, we reflect on how we helped Wolcott navigate the COVID-19 climate as an essential home services business.

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The Inspiration Behind Siete’s New Packaging Design

Siete’s award-winning, new packaging design is steeped in Mexican-American culture & family values.

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Acuity

Developing a smart, human-centered content hub to deepen engagement with Acuity, a Sheboygan, Wisconsin-based insurance company.

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Our Favorite Holiday Campaigns | 2020 Edition

It’s our favorite time of the year! Presenting a selection of the animated campaigns that caught our eye this holiday season.

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Our Favorite Halloween Campaigns | 2020 Edition

The challenges of this year have led marketers to get more creative than usual with their campaigns — the results are frightfully delightful.

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ColdFire Brewing | The Barrel-Aged Series

ColdFire Brewing’s barrel-aged beers often spend two years on oak before they’re bottled up. So, the bottles? They needed to be worthy of such beers.

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12 Tips for CPG Startups

What we’ve learned from years of starting, building, and growing CPG brands.

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Culina | Quarantine Care Package

Using design to help a growing CPG brand, Culina, to give back to healthcare workers and others at the front lines of the fight against COVID-19.

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La Familia: How Siete's Culture Influences Everything They Do

Siete Family Foods is a family-owned and operated CPG company that does things a little differently, putting family first, family second, and business third. The results are pretty remarkable.