Thoughts

About Brand Close

Sometimes deep, sometimes light, our team is constantly reading, observing, making connections to the past, and prospecting the future. Here are some of our musings:

img.title

La Familia: How Siete's Culture Influences Everything They Do

Siete Family Foods is a family-owned and operated CPG company that does things a little differently, putting family first, family second, and business third. The results are pretty remarkable.

img.title

Porter | Alignment Unlocks Potential

How the hunt for alignment led to a “quiet set of helping hands” for the restaurant industry.

img.title

Why Brand Audits Matter

Sometimes, you need an unbiased eye to tell you where your strengths and weaknesses are. With a brand audit, Drawn can help reveal things about your brand that you may not be able to see on your own.

img.title

Our Favorite Holiday Campaigns | 2019 Edition

’Tis the season for advertising creatives to pull out all of the stops. Check out a few of our favorite holiday campaigns.

img.title

Show, Don't Tell

Brands are made up of far more than "About Us" statements. It's their actions, their visual choices, the stories they tell that really tell us who a brand is.

img.title

Developing Brands for the Experience Economy

Developing brands for a public that prizes experiences requires an internal culture that's committed to design thinking. Design thinking cultivates empathy, and having an empathetic finger on the pulse of those on the street helps create the connections that they crave.

img.title

Why Experience Matters

A good user experience leaves customers feeling content, but it's the exceptional experiences — the ones in which all of the details fall right into place — that generate immediate buzz and long-term loyalty.

img.title

Why Listening Matters

Our job is to learn everything that we can about our clients and their worlds so that we can help them to the best of our ability. And the way that we do that is by listening.

img.title

Have You Considered Your Brand in Terms of Equity?

We often think of equity as a financial term, but we can apply it to brands, as well. We gain equity through smart investment. Sometimes, we're rewarded for risk while other times, it pays to err on the side of caution.

img.title

The Bard, Part 3: Ideate, Make, Shoot, Post, Engage

How the Bard meets our needs as a dynamic agency (and helps us to meet those of our clients) in an ever-changing creative landscape.