SOMETIMES DEEP & SOMETIMES LIGHT

Thoughts on Brand

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Thea Albright

Have You Considered Your Brand in Terms of Equity?

We often think of equity as a financial term, but we can apply it to brands, as well. We gain equity through smart investment. Sometimes, we're rewarded for risk while other times, it pays to err on the side of caution.

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Bryan Taylor

The Bard, Part 3: Ideate, Make, Shoot, Post, Engage

How the Bard meets our needs as a dynamic agency (and helps us to meet those of our clients) in an ever-changing creative landscape.

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Bryan Taylor

The Bard, Part 2: A Salvaged History

Ninety percent of the materials used in the Bard’s construction were salvaged from other forgotten stories, which means that Drawn's new space is steeped in history and rich with texture. Just like the agency itself and each of our clients, our building has a story.

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Bryan Taylor

The Bard, Part 1: Casting the Dream

Shakespeare's Juliet once asked, "What's in a name?" In our building's case, quite a lot. Here's the story (and philosophy) behind Drawn's new HQ, told in three parts.

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Mary Flatley

Moving the Offline Customer Experience Online with Shopify

How we worked with Shopify to translate a traditionally analog business model to a digital interface.

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Casey Butler Harwood

Why Words Matter

In contemporary culture, a picture really does seem to be worth a thousand words (or at least a thousand likes). But can a word ever be worth a thousand pictures? We think so — if it's the right one.

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Bryan Taylor

Symmetry: Sophisticated or Simplistic?

While symmetry has its merits, it can also prove a restriction when it comes to design. Here, we explore both sides of the symmetry debate — where do you stand?

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Dala Botha

Why Design Matters

Whether you're working with plenty of time and an unlimited budget or quite the opposite, there's a lot more to effective design than vectors.

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Bryan Taylor

Authenticity in the (Re) Making: A Sociological Timeline

The cultural shift that gave rise to truth in marketing and why honesty is good for your brand.

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Bryan Taylor

3 Ingredients of a Great Promise

Know how to make smart promises to your audience and deliver services that exceed their expectations.