Thoughts

About Business Close

Sometimes deep, sometimes light, our team is constantly reading, observing, making connections to the past, and prospecting the future. Here are some of our musings:

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Quiz: Which type of agency are you?

Struggling to define your agency? Find clarity with our completely unscientific — yet surprisingly accurate — quiz.

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Overheard at the Built Oregon Festival

Nuggets of wisdom from successful, Oregon-based entrepreneurs and businesspeople at the Built Oregon Festival in Portland, Oregon.

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The Value of the Back Porch

Asking the right questions in the right setting can have a huge impact on the quality of information that you collect.

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Why SEO Matters

What you need to know about SEO and how it can help your business succeed.

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Why You Should Allow Room for Tacit Decisions

Hunches happen. They can be used as a valuable decision-making tool and, at the very least, they're worth a quick assessment.

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Think Big — Think Wholistically

Engagement's about more than taps on a screen. Ideally, it's synonymous with meaningful experience(s) and human connection. Shifting perspective. Leaving an impression. And it's worth doing it right.

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Designing Pubs + Design Thinking = Design of a New Digital Product

How an architectural design project led to another architectural design project that became a service design project and, eventually, a whole new product.

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That Je Ne Sais Quois: The Human Element in Marketing

Why instinct and psychological insight are as important to successful marketing as analytics.

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Have You Considered Your Brand in Terms of Equity?

We often think of equity as a financial term, but we can apply it to brands, as well. We gain equity through smart investment. Sometimes, we're rewarded for risk while other times, it pays to err on the side of caution.

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Moving the Offline Customer Experience Online with Shopify

How we worked with Shopify to translate a traditionally analog business model to a digital interface.