Our Thoughts

Business

Sometimes deep, sometimes light, our team is constantly reading, observing, making connections to the past, and prospecting the future. Here are some of our musings:

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That Je Ne Sais Quois: The Human Element in Marketing

Why instinct and psychological insight are as important to successful marketing as analytics.

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Have You Considered Your Brand in Terms of Equity?

We often think of equity as a financial term, but we can apply it to brands, as well. We gain equity through smart investment. Sometimes, we're rewarded for risk while other times, it pays to err on the side of caution.

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Moving the Offline Customer Experience Online with Shopify

How we worked with Shopify to translate a traditionally analog business model to a digital interface.

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Theoretical and Practical Knowledge in Marketing

Thoughts from a recent college grad on theoretical knowledge and its real-life application in marketing and communications.

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Authenticity in the (Re) Making: A Sociological Timeline

The cultural shift that gave rise to truth in marketing and why honesty is good for your brand.

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5 Reasons Why We Need a New Name for 'Research'

Research is a noble pursuit, but the word itself is plagued by negative connotations.

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3 Ingredients of a Great Promise

Know how to make smart promises to your audience and deliver services that exceed their expectations.

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The Simple Question that Will Help Your Brand Evolve

What really makes people feel valued at work and how to use employee satisfaction to your brand's advantage.

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Why Opening on Christmas Undermines Your Brand's Value

How your company handles the holidays sends a message to customers about your priorities, and you want to make sure that it's the right one.

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Glamour-ish

Preserving your brand's identity amidst adversity and coping with the lure of novelty.