SOMETIMES DEEP & SOMETIMES LIGHT
Thoughts on Business
Casey Butler Harwood
Why instinct and psychological insight are as important to successful marketing as analytics.
We often think of equity as a financial term, but we can apply it to brands, as well. We gain equity through smart investment. Sometimes, we're rewarded for risk while other times, it pays to err on the side of caution.
How we worked with Shopify to translate a traditionally analog business model to a digital interface.
Thoughts from a recent college grad on theoretical knowledge and its real-life application in marketing and communications.
The cultural shift that gave rise to truth in marketing and why honesty is good for your brand.
Research is a noble pursuit, but the word itself is plagued by negative connotations.
Know how to make smart promises to your audience and deliver services that exceed their expectations.
What really makes people feel valued at work and how to use employee satisfaction to your brand's advantage.
How your company handles the holidays sends a message to customers about your priorities, and you want to make sure that it's the right one.
Preserving your brand's identity amidst adversity and coping with the lure of novelty.