SOMETIMES DEEP & SOMETIMES LIGHT

Thoughts on Design

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Bryan Taylor

Pantone Color of the Year 2019: Drawn’s Pick

Last year, Drawn accented its new building with Pantone Ultra Violet 18-3838 just months before it was named Color of the Year. We think we might be on a roll, so our creative director, Bryan Taylor, wrote a letter to Pantone expressing his choice for Color of the Year 2019.

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Kristen França

How HCD Took the Wind Out of Our Flag Project

That awkward moment when you realize that there's no such thing as a design project that isn't human centered.

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Bryan Taylor

The Farce that is Human-Centered Design (HCD)

The very nature of design demands that we consider an end user and his or her experience with our work. If you haven't been practicing human-centered design all along, you've been doing it wrong.

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Bryan Taylor

The Bard, Part 3: Ideate, Make, Shoot, Post, Engage

How the Bard meets our needs as a dynamic agency (and helps us to meet those of our clients) in an ever-changing creative landscape.

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Bryan Taylor

The Bard, Part 2: A Salvaged History

Ninety percent of the materials used in the Bard’s construction were salvaged from other forgotten stories, which means that Drawn's new space is steeped in history and rich with texture. Just like the agency itself and each of our clients, our building has a story.

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Bryan Taylor

The Bard, Part 1: Casting the Dream

Shakespeare's Juliet once asked, "What's in a name?" In our building's case, quite a lot. Here's the story (and philosophy) behind Drawn's new HQ, told in three parts.

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Josiah Martens

Time + Honesty = Texture

Whether created by time or intention, texture tells a story; it can reveal an object's true nature. So, can texture inspire better design?

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Bryan Taylor

Symmetry: Sophisticated or Simplistic?

While symmetry has its merits, it can also prove a restriction when it comes to design. Here, we explore both sides of the symmetry debate — where do you stand?

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Dala Botha

Why Design Matters

Whether you're working with plenty of time and an unlimited budget or quite the opposite, there's a lot more to effective design than vectors.

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Bryan Taylor

Authenticity in the (Re) Making: A Sociological Timeline

The cultural shift that gave rise to truth in marketing and why honesty is good for your brand.