Thoughts
About Design 
Sometimes deep, sometimes light, our team is constantly reading, observing, making connections to the past, and prospecting the future. Here are some of our musings:
Human-Centered Design is Just Good Design
Human-centered design — a wholistic approach to problem-solving and design that allows room for empathic understanding and iterative prototyping — is really just good design. Period.
The Value of the Back Porch
Asking the right questions in the right setting can have a huge impact on the quality of information that you collect.
Why You Should Allow Room for Tacit Decisions
Hunches happen. They can be used as a valuable decision-making tool and, at the very least, they're worth a quick assessment.
Think Big — Think Wholistically
Engagement's about more than taps on a screen. Ideally, it's synonymous with meaningful experience(s) and human connection. Shifting perspective. Leaving an impression. And it's worth doing it right.
Good Design Evolves
If you want to create a product or service or brand that people are drawn to, you have to give it room to mature. Because chasing for attention doesn't look good on anyone.
Designing Pubs + Design Thinking = Design of a New Digital Product
How an architectural design project led to another architectural design project that became a service design project and, eventually, a whole new product.
Why Experience Matters
A good user experience leaves customers feeling content, but it's the exceptional experiences — the ones in which all of the details fall right into place — that generate immediate buzz and long-term loyalty.
Why Rapid Prototyping is an Integral Part of the Design Process
Rapid prototyping allows you to get your hands on a version of your design ASAP, which, in turn, allows you to discover shortcomings in your initial concept — and brainstorm solutions.
Thinking About Design Thinking 5: From Macro to Micro
There are three levels of design thinking and you’ve got to work through them in the right order, or the whole process will be flawed.
Thinking About Design Thinking 4: Sticky Notes Do Not a Design Thinker Make
You can arrange (and interpret) sticky notes so that they point toward your desired solutions, but sticky notes alone won’t truly solve your problems — that takes a willingness to follow through on the complete design thinking process.