Thoughts

About Design Close

Sometimes deep, sometimes light, our team is constantly reading, observing, making connections to the past, and prospecting the future. Here are some of our musings:

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Ugly Mugs: How Flawed Prototypes Lead to Good Design

The design process isn't always so linear, and perfection is rarely the initial outcome — especially when true customization is the goal.

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Sunnie | The Dippers

The story behind Sunnie's adorable, bite-sized (so to speak) snack packs.

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Siete Small Batch | The Salsa Duo

Siete Small Batch is a place for trying new things, both when it comes to products and package design. Here’s some insider intel on our most recent Siete package design.

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Wine By Design: Winemaker Andrew Luoma

A jammy, easy-drinking conversation with E. & J. Gallo wine designer Andrew Luoma. This interview is part of our All By Design series, which challenges the traditional definition of design.

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All By Design: A New Series

In this series, we push the boundaries of the traditional definition of design by talking with people who practice design as we define it: in the broadest and most useful way.

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Blue Sky Thinking — What is it and Why Do We Use it?

What is blue sky thinking? Imagine cooking with zero constraints.

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Siete | The Kettle Cooked Potato Chips

A peek at the process of designing the packaging for Siete Family Foods’ new product line, Kettle Cooked Potato Chips.

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Culina | The Drinkables

Designing packaging for Culina’s new product line that communicates the brand’s personality and values.

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The Inspiration Behind Siete’s New Packaging Design

Siete’s award-winning, new packaging design is steeped in Mexican-American culture & family values.

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Acuity

Developing a smart, human-centered content hub to deepen engagement with Acuity, a Sheboygan, Wisconsin-based insurance company.