Thoughts

About Design Close

Sometimes deep, sometimes light, our team is constantly reading, observing, making connections to the past, and prospecting the future. Here are some of our musings:

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Culina | The Drinkables

Designing packaging for Culina’s new product line that communicates the brand’s personality and values.

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The Inspiration Behind Siete’s New Packaging Design

Siete’s award-winning, new packaging design is steeped in Mexican-American culture & family values.

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Acuity

Developing a smart, human-centered content hub to deepen engagement with Acuity, a Sheboygan, Wisconsin-based insurance company.

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Our Favorite Halloween Campaigns | 2020 Edition

The challenges of this year have led marketers to get more creative than usual with their campaigns — the results are frightfully delightful.

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ColdFire Brewing | The Barrel-Aged Series

ColdFire Brewing’s barrel-aged beers often spend two years on oak before they’re bottled up. So, the bottles? They needed to be worthy of such beers.

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Culina | Quarantine Care Package

Using design to help a growing CPG brand, Culina, to give back to healthcare workers and others at the front lines of the fight against COVID-19.

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How Recognizing Our Patterns of Pattern Recognition Can Make Us Better Designers

We identify chairs as chairs because of trusted, instinctive patterns of recognition. But what if we rethink those patterns? We could be designing some wild chairs, for starters.

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Porter | Alignment Unlocks Potential

How the hunt for alignment led to a “quiet set of helping hands” for the restaurant industry.

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Drawn U | Interdisciplinary Design

When appreciation for the philosophy of design meets authentic, instinctive design thinking, good things happen. We believe that the best design is second nature and comes from truly embracing interdisciplinary thinking.

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Drawn U | Tutoring Design

Learning something new — whether it’s how to speak Spanish or the language of design thinking — can be tough. You can think of us as a tutor to help you with the latter.