Bryan Taylor

The Farce that is Human-Centered Design (HCD)

The very nature of design demands that we consider an end user and his or her experience with our work. If you haven't been practicing human-centered design all along, you've been doing it wrong.

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Bryan Taylor

Why Experience Matters

A good user experience leaves customers feeling content, but it's the exceptional experiences — the ones in which all of the details fall right into place — that generate immediate buzz and long-term loyalty.

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Bryan Taylor

The Bard, Part 3: Ideate, Make, Shoot, Post, Engage

How the Bard meets our needs as a dynamic agency (and helps us to meet those of our clients) in an ever-changing creative landscape.

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Bryan Taylor

The Bard, Part 2: A Salvaged History

Ninety percent of the materials used in the Bard’s construction were salvaged from other forgotten stories, which means that Drawn's new space is steeped in history and rich with texture. Just like the agency itself and each of our clients, our building has a story.

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Bryan Taylor

The Bard, Part 1: Casting the Dream

Shakespeare's Juliet once asked, "What's in a name?" In our building's case, quite a lot. Here's the story (and philosophy) behind Drawn's new HQ, told in three parts.

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Mary Flatley

Moving the Offline Customer Experience Online with Shopify

How we worked with Shopify to translate a traditionally analog business model to a digital interface.