Thoughts

About Experience Design Close

Sometimes deep, sometimes light, our team is constantly reading, observing, making connections to the past, and prospecting the future. Here are some of our musings:

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The Value of the Back Porch

Asking the right questions in the right setting can have a huge impact on the quality of information that you collect.

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Developing Brands for the Experience Economy

Developing brands for a public that prizes experiences requires an internal culture that's committed to design thinking. Design thinking cultivates empathy, and having an empathetic finger on the pulse of those on the street helps create the connections that they crave.