Using design to help a growing CPG brand, Culina, to give back to healthcare workers and others at the front lines of the fight against COVID-19.
Asking the right questions in the right setting can have a huge impact on the quality of information that you collect.
Developing brands for a public that prizes experiences requires an internal culture that's committed to design thinking. Design thinking cultivates empathy, and having an empathetic finger on the pulse of those on the street helps create the connections that they crave.
Presenting peace of mind in the face of the unexpected and designing a better customer experience.