Thoughts

About Learn Close

Sometimes deep, sometimes light, our team is constantly reading, observing, making connections to the past, and prospecting the future. Here are some of our musings:

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Quiz: Which type of agency are you?

Struggling to define your agency? Find clarity with our completely unscientific — yet surprisingly accurate — quiz.

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How to Speak Agency

When you're deeply immersed in any culture, you start to get a little "inside baseball" about it. For the sake of our non-industry friends (and self-awareness), here's a thoughtfully compiled selection of design and/or advertising jargon and how to interpret it.

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Overheard at the Built Oregon Festival

Nuggets of wisdom from successful, Oregon-based entrepreneurs and businesspeople at the Built Oregon Festival in Portland, Oregon.

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Why SEO Matters

What you need to know about SEO and how it can help your business succeed.

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Keep the Saw Running: The Case for Keyboard Shortcuts

Your be-all and end-all guide to hotkeys. You're welcome.

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How I Became an Accidental Beer Snob

Our job demands that we know our clients (and their products) (and where they fit into the world) really well. To gain this kind of expert knowledge, we throw ourselves headlong into their industries. And sometimes, we become beer snobs along the way.

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Why Rapid Prototyping is an Integral Part of the Design Process

Rapid prototyping allows you to get your hands on a version of your design ASAP, which, in turn, allows you to discover shortcomings in your initial concept — and brainstorm solutions.

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How HCD Took the Wind Out of Our Flag Project

That awkward moment when you realize that there's no such thing as a design project that isn't human centered.

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7 Observations from 7 Days in London

Seven casual observations of how our cousins across the pond exist differently (and sometimes, not so differently) than we do in the U.S.

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Moving the Offline Customer Experience Online with Shopify

How we worked with Shopify to translate a traditionally analog business model to a digital interface.