Asking the right questions in the right setting can have a huge impact on the quality of information that you collect.
Hunches happen. They can be used as a valuable decision-making tool and, at the very least, they're worth a quick assessment.
Engagement's about more than taps on a screen. Ideally, it's synonymous with meaningful experience(s) and human connection. Shifting perspective. Leaving an impression. And it's worth doing it right.
If you want to create a product or service or brand that people are drawn to, you have to give it room to mature. Because chasing for attention doesn't look good on anyone.
How an architectural design project led to another architectural design project that became a service design project and, eventually, a whole new product.