Culina | Quarantine Care Package

The Story

Culina is a ridiculously thick and delicious, plant-based, super-probiotic yogurt made in Austin, Texas, by Erin and Blake Asaad. The epicurean couple refuses to trade quality for convenience and believes that a meal is tantamount to an experience.

The young CPG company is growing quickly, with its reusable glass jars now sitting pretty on shelves at Whole Foods, Market of Choice, Natural Grocers, Sprouts, and other specialty grocery stores nationwide. Culina also boasts a perpetually expanding fanbase that includes influencers and celebrities.

Good Vibes for Those Doing Good

In March 2020, when COVID-19 began shutting down cities and states across the U.S., Culina asked us to help them design a care package for healthcare workers and other frontliners. It included products that were handcrafted by Culina to help relieve frontliners’ stress and bolster their immune systems, as well as products made by some of the Culina team’s favorite brands.

Our designs for the care package (exterior label, notecard, and labels for the items that were custom-made by Culina) were originally inspired by the recognizable, red crosses seen on medical supplies. To keep the designs consistent with the updated brand identity that we are establishing for Culina, we added the brand’s recognizable terracotta color and complemented it with optimistic blues and yellows. Our final design was elegant and text-based, which allowed Culina’s Southern charm and disarming wit to shine.