Our Thoughts
Bryan Taylor
Designing Digital Experiences that Feel More Human with Porter
Design thinking has helped us to build technology that enhances human experiences, rather than dissolving them.
We’ve all experienced those chatbots that are anything but helpful, or ordering from a table-tablet at the airport that feels more like a rolodex of ads than a digital menu. When technology replaces human interactions and it actually improves our human experiences, we feel valued and appreciated. But when technology erodes an experience — usually because it was put in place to help someone’s bottom line rather than make our lives easier — it compounds our frustrations.