Our 10 Tenets of Authenticity
Authenticity is honest, sometimes a little raw, and naturally attractive. It doesn't demand attention, but it draws it anyway, organically. For us, it's more than a means to an end. It's a philosophy, and it's what Drawn is built on.
“There are two schools of thought. The old school of thought centers around the idea that I need to know my customers in order to constantly be changing my offering to match what they’re looking for. We call that ‘chasing.’ Chasing for attention as consumer habits change. In this case, brands try to change to match who they are to what they think the consumer wants. Instead, in the newer school of thinking, we attract. Consumers look for brands that already speak to who they are.” — Bryan Taylor, Drawn Founder and Creative Director
1. Creating authenticity requires discipline.
2. Authenticity builds a swelling community of lifelong advocates.
3. Authentic brands embody a message that is integrated, seamless, magnetic.
4. Transparency is central to authenticity.
5. Customer engagement becomes simpler with an authentic brand.
6. Authentic working cultures have more natural, simplified expectations of their workforce.
7. Earning trust takes time — a long journey in the same direction.
8. Authenticity is more lean and more profitable.
9. Authenticity can be difficult to measure with numbers, but is easily found with loyalty.
10. Promoting an authentic brand is natural, never requiring force.