Porter Moves Into Hospitality & Event Venues
We believe that the best experiences feel effortless and natural; the best design is invisible. The Porter platform was originally designed to be a “quiet set of helping hands” for restaurateurs, but we quickly realized its potential to support those in hospitality, entertainment, healthcare, and beyond.
You may know Porter as the app that lets you order from a bunch of food hall vendors without leaving your table, or the app that allows you to order ColdFire beer and have it delivered to your door. But the Porter of today does a whole lot more than that. It actually functions as a technology aggregator, built to accommodate reservations, inventory, POS systems, order fulfillment, sales, loyalty programs, and so on. In centralizing all of this, Porter helps businesses curate better patron experiences. Unlike other third-party platforms, Porter allows merchants to deliver on their promises and take all of the credit for their exceptional customer experiences, cultivating loyalty to their brands instead of the platform itself.
Recently, Porter has seen success across a number of sub-industries — restaurants, breweries, bowling alleys, theaters, stadiums, and hotels. What Porter is doing with hotels, in particular, is a good example of how the design thinking process, which always begins with empathy, observation, and prototyping new opportunities, has pushed Porter’s potential beyond what we ever imagined — and it continues to grow.
Hotels have traditionally had in-house kitchens and offered in-house room service, breakfasts, and even full-service restaurants. These amenities are often loss leaders that fail to impress guests as they were intended to. Now, imagine that Porter enables hotel guests to order from the locals’ favorite craft brewery across the street, the highly rated independent pizzeria next door, and the award-winning confectionery shop around the corner — and have all of it thoughtfully delivered by hotel staff. Porter links this new way of doing room service with loyalty programs, reservation engines, marketing campaigns, and franchise platforms to create a cohesive, hotel-branded guest experience while hotel staff spends less time managing all of it. They even increased their revenue along the way, too.
This new way of thinking about technology, which is transforming hospitality, has also taken hold at stadiums as they reopen with Porter, allowing patrons to skip miles-long concession lines. Ghost kitchens in business complexes are reimagining their clientele as Porter essentially stamps table numbers on the newly reoccupied desks in offices above them. Porter is continually pushing for the best possible customer experiences, relying on design thinking to help achieve these lofty goals, and, in turn, the platform is reimagining all of these food experiences that have always done things the same way — until now.