Thankful for Good Design
This Thanksgiving, I am thankful for many things: family, hope, and health all quickly come to mind. I am also thankful that everyday I get to design something that will be added to this community. And I get to help others engage in something of value because of that design contribution.
Most of us value time in a beautiful park, or even just sitting in the comfort of a well-crafted chair. Design is all around us, and good design is naturally enjoyable — even for those who have never designed before, because good design is often found in places we hardly recognize. In fact, good design almost draws your attention away from itself because everything just fits and works together.
While good design can all but disappear, it is far easier to spot bad design.
“If you think good design is expensive, you should look at the cost of bad design.” — Dr. Ralph Speth, CEO of Jaguar
There is a misnomer floating around that seems to think that good design is too expensive and requires too much time to indulge. The truth is that good design is too valuable NOT to invest in.
“This approach helped us achieve 300% of our projected opening night sales. Since then, we estimate that Drawn’s work is directly responsible for as much as 40% of our revenue.” — Patric Campbell, Co-Founder of Tap & Growler
Good design doesn’t exist just to please those of us with particular aesthetic taste. Good design exists because it is beneficial to us all. It contributes to our community. It pays dividends in the work environment with engagement and retention.
And this is what I love to try and contribute everyday. I am thankful this week for the opportunity, in small ways and large, to contribute some good design value to our community, to our City, to some of the brands we interact with, to common spaces we get to enjoy, and hopefully to many more opportunities to come.