Drawn Agency

HOKA

HOKA x ColdFire Olympic Collaboration

For the 2024 US Olympic Trials in Eugene, Oregon, HOKA’s Field Marketing team hosted a celebratory evening for their sponsored athletes, friends, and the local community. A collaboration with the Internationally acclaimed ColdFire Brewing included a co-branded beer, event tokens and swag, and commemorative shoe boxes.

Setting the Pace

The evening was emceed by Aaron and Joshua Potts from the 2 Black Runners Podcast, who brought the energy and carried the entire evening with Olympic-themed trivia, words of inspiration, and gifting the prized shoe boxes.

Wood gift box laser-engraved with Hoka and Fly Eugene Fly on a blue background

Winning the Olympic Trials

The HOKA Hazy IPA was enjoyed throughout the Olympic Trials, with bright cans reflecting the brand’s iconic colorways. VIP shoe boxes were built of solid walnut and engraved with a track that wraps all sides. Inside the box was a collaboration beer, pint glass, and a laced token to pick up a pair of HOKA shoes at a nearby running store. The back of the token was engraved with a QR code providing running directions to the store.