Tap & Growler
A space that invites patrons to enjoy a pint and then take a growler to go.
We think that craft beer & wine pair best with a finely crafted environment — a comfortable place to enjoy a fine beverage with great company and conversation. We wanted Tap & Growler to be a third place where people would enjoy a pint and then take a growler to go, so we designed a warm, inviting space with a nostalgic nod to the prohibition era, when growlers were first popularized
A Story Sloshing in History
We began our work by researching the history of the growler. We learned that they came into fashion during Prohibition, when people would carry a series of pails out to the job site for workers to enjoy a pint — or a full pail? We also discovered that the building we were moving into had originally been a distribution dock for a brewery. We put all the pieces of our discovery together and began building a brand — and a space — that would all be aligned to tell a story.
The Projections Look Good
Since this taproom sees a lot of kegs come and go, Drawn helped to develop a projected, digital menu system that looks clean, blends with the nostalgic environment, and automatically updates when inventory changes. This system would eventually evolve into Porter. Cheers!
Drunk on Attention to Detail
Each detail inside the space was thoughtfully selected; each decision painstakingly made. We found wood beams from the original Pabst Blue Ribbon factory and built all of the furniture from them. We built a long community table to encourage friendly encounters. We built light fixtures with USB outlets to encourage longer visits. We designed the bar face to have a metal pattern cut at the same angle as the original pail, and we fastened it with salvaged railroad nails because the taphouse was right along the train tracks. Every Tap & Growler detail was designed to enhance patrons’ experience — and be in complete alignment with the T&G brand.
