Expanding the Brand
Designing a Residential Connection
After decades of plumbing in the commercial world, Wolcott was ready to dive back into the residential market. With new electrical and heating & cooling divisions, we helped build a brand befitting of the new home service technicians.
It's All Connected
A Pattern for Success
Trying to add depth and art and fun to the Wolcott brand, we developed a pattern full of conduit and icons befitting of the Portland communities Wolcott serves: roses, edison bulbs, and...donuts!
A Simple Brand, With a Smile
Rolling around downtown Portland, Beaverton, Vancouver, Milwaukee, and hometown Troutdale, the Wolcott brand is two things: 1) fast, quick, efficient, and 2) a slight nod to fun.
A Campaign Call for Help
Well, the new Wolcott brand was successful, but there weren't enough technicians to service all the calls. So we shifted focus to recruiting more excellent employees. And we thought that process should be fun too.