Coming up with Co
To improve brand awareness in Spokane, Wa, we spent nine months showing off the best (hidden) part of WSECU — how they care for their members and community. That's the collaborative spirit of WSECU, Co-Op Credit Union.
Rolling Through Town
To balance our digital efforts, we created an epic analog experience: the Co Van to carry the Co Corps from coffee shop to festival to soup kitchen — all with the goal of providing experiences of delight.
Putting the Co in Co-Op
Go ahead, commit to today, and all you hope to conquer here and now. And contribute to a better tomorrow. Co. And if you ever need a little help, look up WSECU Co-Op Credit Union.
Commit To Today, Contribute To Tomorrow.
So many messages focus on living for today, or focusing entirely on tomorrow — but our research confirmed that people really want to balance both. And we agreed. So we made some commercials about the today/ tomorrow balance.
Let's Keep Co-ing
Midway through the nine month campaign, we introduced some fresh air into the campaign: Let's Co, with the WSECU.