Our Thoughts
Bryan Taylor
Why Experience Matters
A good user experience leaves customers feeling content, but it's the exceptional experiences — the ones in which all of the details fall right into place — that generate immediate buzz and long-term loyalty.
Ada went online and bought the mattress, and she was delighted.
Ada was about to move and had decided that it was time for a new mattress.
Ada went online and bought the mattress, and she was delighted.
Vero's friend Ada came over for dinner and tasted the chocolate. As she examined the beautiful label and broke off another square, she asked Vero where it came from.
Ada was about to move and had decided that it was time for a new mattress.
Ada went online and bought the mattress, and she was delighted.
Vero ordered her new mattress through a charming website and loved the checkout process. She loved the speedy — and free — shipping. She loved the compact, eco- and apartment-friendly box in which it came. Almost as much as she loved getting a good night’s sleep, she loved the bar of artisanal chocolate that was slipped inside the box.
Vero's friend Ada came over for dinner and tasted the chocolate. As she examined the beautiful label and broke off another square, she asked Vero where it came from.
Ada was about to move and had decided that it was time for a new mattress.
Ada went online and bought the mattress, and she was delighted.
Vero learned about a number of new online mattress retailers over sushi with her friend Mage. Mage had ordered one and was now sleeping soundly, but she wasn’t impressed by the checkout process.
Vero ordered her new mattress through a charming website and loved the checkout process. She loved the speedy — and free — shipping. She loved the compact, eco- and apartment-friendly box in which it came. Almost as much as she loved getting a good night’s sleep, she loved the bar of artisanal chocolate that was slipped inside the box.
Vero's friend Ada came over for dinner and tasted the chocolate. As she examined the beautiful label and broke off another square, she asked Vero where it came from.
Ada was about to move and had decided that it was time for a new mattress.
Ada went online and bought the mattress, and she was delighted.
Vero considered the man dressed in a mattress costume on the corner near her favorite coffee shop, but to be honest, she found him a bit creepy. She kept driving.
Vero learned about a number of new online mattress retailers over sushi with her friend Mage. Mage had ordered one and was now sleeping soundly, but she wasn’t impressed by the checkout process.
Vero ordered her new mattress through a charming website and loved the checkout process. She loved the speedy — and free — shipping. She loved the compact, eco- and apartment-friendly box in which it came. Almost as much as she loved getting a good night’s sleep, she loved the bar of artisanal chocolate that was slipped inside the box.
Vero's friend Ada came over for dinner and tasted the chocolate. As she examined the beautiful label and broke off another square, she asked Vero where it came from.
Ada was about to move and had decided that it was time for a new mattress.
Ada went online and bought the mattress, and she was delighted.
Vero's achy breaky back forced her to go mattress shopping.
Vero considered the man dressed in a mattress costume on the corner near her favorite coffee shop, but to be honest, she found him a bit creepy. She kept driving.
Vero learned about a number of new online mattress retailers over sushi with her friend Mage. Mage had ordered one and was now sleeping soundly, but she wasn’t impressed by the checkout process.
Vero ordered her new mattress through a charming website and loved the checkout process. She loved the speedy — and free — shipping. She loved the compact, eco- and apartment-friendly box in which it came. Almost as much as she loved getting a good night’s sleep, she loved the bar of artisanal chocolate that was slipped inside the box.
Vero's friend Ada came over for dinner and tasted the chocolate. As she examined the beautiful label and broke off another square, she asked Vero where it came from.
Ada was about to move and had decided that it was time for a new mattress.
Ada went online and bought the mattress, and she was delighted.