HOKA
HOKA x ColdFire Olympic Collaboration
For the 2024 US Olympic Trials in Eugene, Oregon, HOKA’s Field Marketing team hosted a celebratory evening for their sponsored athletes, friends, and the local community. A collaboration with the Internationally-acclaimed ColdFire Brewing included a co-branded beer, event tokens and swag, and commemorative shoe boxes.
Setting the Pace
The evening was emceed by Aaron and Joshua Potts from the 2 Black Runners Podcast, who brought the energy and carried the entire evening with Olympic-themed trivia, words of inspiration, and gifting the prized shoe boxes.
Winning the Olympic Trials
The HOKA Hazy IPA was enjoyed throughout the Olympic Trials, with bright cans re-fecting the brand’s iconic colorways. VIP shoe boxes were built of solid walnut and engraved with a track that wraps all sides. Inside the box was a collaboration beer, pint glass, and a laced token to pick up a pair of HOKA shoes at a nearby running store. The back of the token was engraved with a QR code providing running directions to the store.
