The Making of the Co Van | Driving Toward Stronger Co-mmunities
2016 || When Washington State Employees Credit Union (WSECU) told us that they wanted to connect with the community, we suggested an approach that incorporated both digital and analog engagements. The Co van, which would haul WSECU’s employee volunteers around their various co-mmunities, was one of the analog components. We took a 1960 International Harvester that had seen better days and restored it to its former glory. We wrapped it with a stripy, campaign-informed design and an oversized Co logo, and sent it out into the world in the name of the greater good.