Imagine walking into a food hall with your family and everyone wants to order from different vendors. Well, there goes your next 20 minutes as you stand in lines instead of sitting with the people you came to be with. After designing three food halls, we decided there had to be a better way. And just as Airbnb challenged the established hospitality model, and Uber questioned what it meant to hail a cab, we set out to design a digital solution to a very analog set of problems.