Drawn Agency

Siete

Building a Billion Dollar Brand

What started as a side hustle quickly grew into a major CPG disruptor, which was completely by design. Siete had always aspired to become a billion dollar brand. For the past eight years (and counting), Drawn became a trusted creative partner to help build a vibrant and contagious brand — a brand that was then purchased in 2025 for $1.2 Billion.

Building an Aligned Brand

Packaging is the obvious face of any CPG company, but brands also have to show up at events, in texts and mailboxes, at tradeshows and online. There is also an internal brand that reminds the team what they are trying to build. And our role at Siete has been to support the brand across all teams and all the ways the brand shows up.

Heritage-inspired

Siete has cooked up a delicious collection of Mexican-American foods, and we've been honored to build a vibrant brand to match. In order to design a heritage-inspired brand, we took a lot of inspiration from Mexican textiles and patterns — and then made them uniquely ownable.

Trade Shows, Road Shows & Field Marketing

Designing experiences that include great food being shared by wonderful people is a recipe for success. Drawn has been designing and building warm and bright booths for the whole Siete familia, including a kitchen booth, restaurant booth, and an infinidad of field marketing experiences and game day promotions.

A Place to Call Home

Siete asked Drawn to design a new HQ that felt as warm and inviting as a Mexican-American home for 100 co-workers. So we took a look back at some of the earliest cities that were built around a central gathering space in order to create an inviting space that nourished (figuratively and literally) their very close familia.