Sunnie
Snack up and feel sunnie
Sunnie is a mom-made line of plant-forward, superfood snacks and lunches for kids on the go — and their hardworking parents! When we first met these two LA-based moms who were determined to build these nutritionally balanced kits, we were ready to jump in with them. And when they said they wanted to help kids feel sunny inside, we found our inspiration to help launch this D2C startup — complete with a new name, brand identity, interactive package system, and some digital support to help them launch in greater Los Angeles (and now well beyond).
Name That Feeling
We spent a lot of time listening to Katy and Lisette as they described the feeling that they were hoping to fork over to kids who consumed their lunches. We heard things like, “eat good, feel good” and “shine from the inside out.” Eventually, we realized that there’s a perfect name for that feeling: Sunnie. (Spelled with an “–ie” in honor of Katy’s natural food-loving Grandma Sunnie who lived to be 100.)
"Supportive. Holistic. And wildly innovative. The team at Drawn helped bring our brand from a good idea into a modern and compelling brand story. This is no easy feat. Drawn does all of this with thoughtfulness, patience and insane creativity."
One Brand, Two Targets
One of the venture’s primary goals was also to help kids form healthy relationships with food and develop smart eating habits by showing them that nutritious food can be yummy and fun. On our end, that meant designing bright and interactive packaging that would appeal to kids — but it also needed to appeal to their parents. We found an overlap between kid and mom preferences on a crisp, white background with pops of color and an invitation to color in even more.
Inviting Interactivity
By adding an interactive invitation to solve word puzzles, color in faces, connect the dots, and weave through mazes, the Sunnie package itself became an opportunity for kids to build positive connections between healthy meals and good habits. It can be tough to slow down at the lunch hour with so many monkey bars to traverse, so the opportunities to color faces and solve problems creates deeper engagement and a better opportunity to finish a full meal to feel sunnie all afternoon.
Awards
Hermes Awards 2021: Packaging/Label, Platinum