Our Thoughts

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Casey Butler Harwood

Blue Sky Thinking — What is it and Why Do We Use it?

What is blue sky thinking? Imagine cooking with zero constraints.

Blue sky thinking is an exercise that we use a lot here at Drawn. The term basically means brainstorming without bounds to unearth all manner of outside-the-box solutions — practicality be damned. Which is just as awesome as it sounds, I can assure you, because what's more fun than suggesting a pop-up, urban beach to promote ice cream or sending swiss cheese to the actual moon? Still, you may be wondering why we do it. What are the benefits?

Find your true colors


Always unique, often a bit of wit, and hopefully inspiring new ideas