How I Became an Accidental Beer Snob
Our job demands that we know our clients (and their products) (and where they fit into the world) really well. To gain this kind of expert knowledge, we throw ourselves headlong into their industries. And sometimes, we become beer snobs along the way.
"To me, [beer] never tasted great, but it didn’t taste that bad, either. I was used to seeing the same six or so brands selling either light or dark beer, and that was about the extent of my knowledge."