Moving the Offline Customer Experience Online with Shopify
How we worked with Shopify to translate a traditionally analog business model to a digital interface.
For 80 years and four generations, Rexius has been producing high-quality, innovative soils for the local market here in Oregon and now, they are also beginning to gain a reputation nationally. They are a quiet company, hard-working and fairly simple in how they go about their business. And for many of their customers, the experience of buying from Rexius would seem to be an analog one: it’s dirt. Dirt is a heavy, messy product that’s not typically associated with online retail. In other words, we had our work cut out for us when they asked us to create a digital soil shopping experience that felt as easy and trustworthy as working with organics experts face-to-face.