Our 10 Tenets of Authenticity
The principles behind Drawn's philosophy of authenticity.
Authenticity is honest, sometimes a little raw, and naturally attractive. It doesn't demand attention, but it draws it anyway, organically. For us, it's more than a means to an end. It's a philosophy, and it's what Drawn is built on.
“There are two schools of thought. The old school of thought centers around the idea that I need to know my customers in order to constantly be changing my offering to match what they’re looking for. We call that ‘chasing.’ Chasing for attention as consumer habits change. In this case, brands try to change to match who they are to what they think the consumer wants. Instead, in the newer school of thinking, we attract. Consumers look for brands that already speak to who they are.”