Our Thoughts
Bryan Taylor
Show, Don't Tell
Brands are made up of far more than "About Us" statements. It's their actions, their visual choices, the stories they tell that really tell us who a brand is.
I am constantly reminding myself of the importance of the adage, “show, don’t tell” — because, ultimately, we’d all rather hear a good story that resonates than some long-winded directive.
"Brands communicate directly and indirectly, with words, with visuals, with sounds and scents and stories that help us remember them."
