Siete | The Kettle Cooked Potato Chips
A peek at the process of designing the packaging for Siete Family Foods’ new product line, Kettle Cooked Potato Chips.
Siete’s tortilla chips have become synonymous with grain-free snacks and their reputation for “salud y sabor” (health & flavor) is making them a favorite of even grain-loving shoppers. Siete’s brand identity is closely tied to its Mexican-American heritage, so its products are all grain- and dairy-free versions of the culinary staples found along the border between Texas and Mexico, where the Garza family (Siete’s founding family) is rooted. The packaging that we’ve designed for the company’s products, in turn, incorporates patterns inspired by traditional Mexican textiles, which also speak to Siete’s heritage.