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Bryan Taylor

Why Authenticity Matters Part 2 | For Business

Authenticity is a smart business move — it earns trust and leads to efficiency and, in turn, profits.

For the record, again, I hate the word “authenticity.” I talked about why in Part 1, along with how I still use the word, because I find there to be no other word that can naturally and equally take its place — a very important place in the decision-making hearts of consumers.

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Find your true colors


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