Our Thoughts
Bryan Taylor
Why Authenticity Matters Part 2 | For Business
Authenticity is a smart business move — it earns trust and leads to efficiency and, in turn, profits.
For the record, again, I hate the word “authenticity.” I talked about why in Part 1, along with how I still use the word, because I find there to be no other word that can naturally and equally take its place — a very important place in the decision-making hearts of consumers.
