Why Brand Equity Matters
Our brands gain equity through smart investment. Sometimes, we're rewarded for risk while other times, it pays to err on the side of caution.
We often talk about equity in financial terms of the real and perceived value gained over the course of time. We gain equity through the act of improving a piece of property and/or carefully managing our financial investments. We take certain risks in investing our time and resources with the hope that our investments will pay off and earn us equity. Yes, equity represents value and risk, but it also represents the growth of our initial investment into something more than we started with. It can be beneficial to look at brands through the equity lens.