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Drawn Agency

Why Opening on Christmas Undermines Your Brand's Value

How your company handles the holidays sends a message to customers about your priorities, and you want to make sure that it's the right one.

“We did receive your numerous voicemails and emails. The buck stops with me. This will, I am sure, upset you … my customer service team will not be helping you on the weekends. Your voicemail stated, ‘It is the holidays, you should be working,’ and your email stated, ‘Instead of doing my Christmas cards and enjoying the holiday spirit I was dealing with this.’ Perhaps you need to spend a bit more time embracing the holiday spirit. You see, my employees were home with their families doing their cards, baking cookies, etc. Family first, product second.”

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