SOMETIMES DEEP & SOMETIMES LIGHT

Our Thoughts

Our team is constantly reading, observing, making connections to the past, and prospecting the future. Here are some of our musings:

Mary Flatley

Moving the Offline Customer Experience Online with Shopify

Rexius is a family-owned organics company 80-plus years in the making. Since soils and barks aren't usually sold online, we had our work cut out for us when they asked us to create a digital soil shopping experience that felt as easy and trustworthy as working with organics experts face-to-face.

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Bryan Taylor

The Farce that is Human-Centered Design (HCD)

The very nature of design demands that we consider an end user and his or her experience with our work. If you haven't been practicing human-centered design all along, you've been doing it wrong.

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Casey Butler Harwood

That Je Ne Sais Quois: The Human Element in Marketing

Why instinct and psychological insight are as important to successful marketing as analytics.

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Thea Albright

Have You Considered Your Brand in Terms of Equity?

We often think of equity as a financial term, but we can apply it to brands, as well. We gain equity through smart investment. Sometimes, we're rewarded for risk while other times, it pays to err on the side of caution.

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Bryan Taylor

The Bard, Part 3: Ideate, Make, Shoot, Post, Engage

How the Bard meets our needs as a dynamic agency (and helps us to meet those of our clients) in an ever-changing creative landscape.

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Bryan Taylor

The Bard, Part 2: A Salvaged History

Ninety percent of the materials used in the Bard’s construction were salvaged from other forgotten stories, which means that Drawn's new space is steeped in history and rich with texture. Just like the agency itself and each of our clients, our building has a story.

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Bryan Taylor

7 Observations from 7 Days in London

Seven casual observations of how our cousins across the pond exist differently (and sometimes, not so differently) than we do in the U.S.

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Bryan Taylor

The Bard, Part 1: Casting the Dream

Shakespeare's Juliet once asked, "What's in a name?" In our building's case, quite a lot. Here's the story (and philosophy) behind Drawn's new HQ, told in three parts.

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Mary Flatley

Moving the Offline Customer Experience Online with Shopify

How we worked with Shopify to translate a traditionally analog business model to a digital interface.

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Kristen França

The Drawn Team's Spring Cleaning Traditions

How the Drawn team makes space for the fresh ideas and creative exploits that come with spring.

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Kristen França

Finding Creative Confidence

Creative work is personal work. It requires confidence and thick skin — two things that, luckily, can be developed.