Our Thoughts
Sometimes deep, sometimes light, our team is constantly reading, observing, making connections to the past, and prospecting the future. Here are some of our musings:
Keep the Saw Running: The Case for Keyboard Shortcuts
Your be-all and end-all guide to hotkeys. You're welcome.
Show, Don't Tell
Brands are made up of far more than "About Us" statements. It's their actions, their visual choices, the stories they tell that really tell us who a brand is.
Sympathy for Empathy
It doesn't really matter whether you're employing sympathy or true empathy in your search for innovative solutions; it's the commitment to real context that is fundamental to the design thinking process.
Developing Brands for the Experience Economy
Developing brands for a public that prizes experiences requires an internal culture that's committed to design thinking. Design thinking cultivates empathy, and having an empathetic finger on the pulse of those on the street helps create the connections that they crave.
Press Release: May 28, 2019 | ABAE's Dave Hauser Business Patron of the Year Award
Drawn Agency to receive the 2019 Dave Hauser Business Patron of the Year Award: Arts & Business Alliance of Eugene’s Business Patron of the Year Award recognizes one business each year for its notable contribution to the local arts community.
How I Became an Accidental Beer Snob
Our job demands that we know our clients (and their products) (and where they fit into the world) really well. To gain this kind of expert knowledge, we throw ourselves headlong into their industries. And sometimes, we become beer snobs along the way.
Why Experience Matters
A good user experience leaves customers feeling content, but it's the exceptional experiences — the ones in which all of the details fall right into place — that generate immediate buzz and long-term loyalty.
Why Rapid Prototyping is an Integral Part of the Design Process
Rapid prototyping allows you to get your hands on a version of your design ASAP, which, in turn, allows you to discover shortcomings in your initial concept — and brainstorm solutions.
Thinking About Design Thinking 5: From Macro to Micro
There are three levels of design thinking and you’ve got to work through them in the right order, or the whole process will be flawed.
Thinking About Design Thinking 4: Sticky Notes Do Not a Design Thinker Make
You can arrange (and interpret) sticky notes so that they point toward your desired solutions, but sticky notes alone won’t truly solve your problems — that takes a willingness to follow through on the complete design thinking process.