Bryan Taylor
The Farce that is Human-Centered Design (HCD)
Drawn Agency
Press Release: May 28, 2019 | ABAE's Dave Hauser Business Patron of the Year Award
Drawn Agency to receive the 2019 Dave Hauser Business Patron of the Year Award: Arts & Business Alliance of Eugene’s Business Patron of the Year Award recognizes one business each year for its notable contribution to the local arts community.
Kristen França
How I Became an Accidental Beer Snob
Our job demands that we know our clients (and their products) (and where they fit into the world) really well. To gain this kind of expert knowledge, we throw ourselves headlong into their industries. And sometimes, we become beer snobs along the way.
Bryan Taylor
Why Experience Matters
A good user experience leaves customers feeling content, but it's the exceptional experiences — the ones in which all of the details fall right into place — that generate immediate buzz and long-term loyalty.
Josiah Martens
Why Rapid Prototyping is an Integral Part of the Design Process
Rapid prototyping allows you to get your hands on a version of your design ASAP, which, in turn, allows you to discover shortcomings in your initial concept — and brainstorm solutions.
Bryan Taylor
Thinking About Design Thinking 5: From Macro to Micro
There are three levels of design thinking and you’ve got to work through them in the right order, or the whole process will be flawed.
Bryan Taylor
Thinking About Design Thinking 4: Sticky Notes Do Not a Design Thinker Make
You can arrange (and interpret) sticky notes so that they point toward your desired solutions, but sticky notes alone won’t truly solve your problems — that takes a willingness to follow through on the complete design thinking process.
Bryan Taylor
Thinking About Design Thinking 3: We’re All Designing Some Kind of Solutions
While I’m wary of the term “designer” becoming diluted, there are many in other (non-design) fields who practice design thinking and, maybe, should be considered designers, as well.
Bryan Taylor
Thinking About Design Thinking 2: “Designers” are Everywhere These Days
There are more and more people out there with “designer” in their job titles, but does this change the way we define design?
Bryan Taylor
Thinking About Design Thinking 1: We're Basically Philosophers
Aristotle's academy aimed to explore and expand our understanding of how things worked, to find connections and solve problems. That's not so different than what we do as practitioners of design thinking.
Kristen França
Why Listening Matters
Our job is to learn everything that we can about our clients and their worlds so that we can help them to the best of our ability. And the way that we do that is by listening.