Bryan Taylor

The Farce that is Human-Centered Design (HCD)

The very nature of design demands that we consider an end user and his or her experience with our work. If you haven't been practicing human-centered design all along, you've been doing it wrong.

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Drawn Agency

Press Release: May 28, 2019 | ABAE's Dave Hauser Business Patron of the Year Award

Drawn Agency to receive the 2019 Dave Hauser Business Patron of the Year Award: Arts & Business Alliance of Eugene’s Business Patron of the Year Award recognizes one business each year for its notable contribution to the local arts community.

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Kristen França

How I Became an Accidental Beer Snob

Our job demands that we know our clients (and their products) (and where they fit into the world) really well. To gain this kind of expert knowledge, we throw ourselves headlong into their industries. And sometimes, we become beer snobs along the way.

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Bryan Taylor

Why Experience Matters

A good user experience leaves customers feeling content, but it's the exceptional experiences — the ones in which all of the details fall right into place — that generate immediate buzz and long-term loyalty.

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Josiah Martens

Why Rapid Prototyping is an Integral Part of the Design Process

Rapid prototyping allows you to get your hands on a version of your design ASAP, which, in turn, allows you to discover shortcomings in your initial concept — and brainstorm solutions.

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Bryan Taylor

Thinking About Design Thinking 5: From Macro to Micro

There are three levels of design thinking and you’ve got to work through them in the right order, or the whole process will be flawed.

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Bryan Taylor

Thinking About Design Thinking 4: Sticky Notes Do Not a Design Thinker Make

You can arrange (and interpret) sticky notes so that they point toward your desired solutions, but sticky notes alone won’t truly solve your problems — that takes a willingness to follow through on the complete design thinking process.

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Bryan Taylor

Thinking About Design Thinking 3: We’re All Designing Some Kind of Solutions

While I’m wary of the term “designer” becoming diluted, there are many in other (non-design) fields who practice design thinking and, maybe, should be considered designers, as well.

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Bryan Taylor

Thinking About Design Thinking 2: “Designers” are Everywhere These Days

There are more and more people out there with “designer” in their job titles, but does this change the way we define design?

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Bryan Taylor

Thinking About Design Thinking 1: We're Basically Philosophers

Aristotle's academy aimed to explore and expand our understanding of how things worked, to find connections and solve problems. That's not so different than what we do as practitioners of design thinking.

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Kristen França

Why Listening Matters

Our job is to learn everything that we can about our clients and their worlds so that we can help them to the best of our ability. And the way that we do that is by listening.