The Farce that is Human-Centered Design (HCD)
Drawn Agency to receive the 2019 Dave Hauser Business Patron of the Year Award: Arts & Business Alliance of Eugene’s Business Patron of the Year Award recognizes one business each year for its notable contribution to the local arts community.
Our job demands that we know our clients (and their products) (and where they fit into the world) really well. To gain this kind of expert knowledge, we throw ourselves headlong into their industries. And sometimes, we become beer snobs along the way.
A good user experience leaves customers feeling content, but it's the exceptional experiences — the ones in which all of the details fall right into place — that generate immediate buzz and long-term loyalty.
Rapid prototyping allows you to get your hands on a version of your design ASAP, which, in turn, allows you to discover shortcomings in your initial concept — and brainstorm solutions.
There are three levels of design thinking and you’ve got to work through them in the right order, or the whole process will be flawed.
You can arrange (and interpret) sticky notes so that they point toward your desired solutions, but sticky notes alone won’t truly solve your problems — that takes a willingness to follow through on the complete design thinking process.
While I’m wary of the term “designer” becoming diluted, there are many in other (non-design) fields who practice design thinking and, maybe, should be considered designers, as well.
There are more and more people out there with “designer” in their job titles, but does this change the way we define design?
Aristotle's academy aimed to explore and expand our understanding of how things worked, to find connections and solve problems. That's not so different than what we do as practitioners of design thinking.