SOMETIMES DEEP & SOMETIMES LIGHT

Our Thoughts

Our team is constantly reading, observing, making connections to the past, and prospecting the future. Here are some of our musings:

Bryan Taylor

THE BARD, PART 1: CASTING THE DREAM

The first of a three-part series on Drawn's new HQ and how its creation allowed our creative director Bryan Taylor to cross a handful of longtime dreams off of his list.

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Bryan Taylor

Pantone Color of the Year 2019: Drawn’s Pick

Last year, Drawn accented its new building with Pantone Ultra Violet 18-3838 just months before it was named Color of the Year. We think we might be on a roll, so our creative director, Bryan Taylor, wrote a letter to Pantone expressing his choice for Color of the Year 2019.

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Kristen França

How HCD Took the Wind Out of Our Flag Project

That awkward moment when you realize that there's no such thing as a design project that isn't human centered.

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Drawn Agency

Press Release: Oct. 23, 2018 | Service Design Week 2018

Drawn Agency champions responsive service design for the benefit of all at Service Design Week 2018: How designing brand experiences that are responsive rather than reactive helped one Oregon design agency create valuable opportunities.

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Bryan Taylor

The Farce that is Human-Centered Design (HCD)

The very nature of design demands that we consider an end user and his or her experience with our work. If you haven't been practicing human-centered design all along, you've been doing it wrong.

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Casey Butler Harwood

That Je Ne Sais Quois: The Human Element in Marketing

Why instinct and psychological insight are as important to successful marketing as analytics.

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Thea Albright

Have You Considered Your Brand in Terms of Equity?

We often think of equity as a financial term, but we can apply it to brands, as well. We gain equity through smart investment. Sometimes, we're rewarded for risk while other times, it pays to err on the side of caution.

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Bryan Taylor

The Bard, Part 3: Ideate, Make, Shoot, Post, Engage

How the Bard meets our needs as a dynamic agency (and helps us to meet those of our clients) in an ever-changing creative landscape.

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Bryan Taylor

The Bard, Part 2: A Salvaged History

Ninety percent of the materials used in the Bard’s construction were salvaged from other forgotten stories, which means that Drawn's new space is steeped in history and rich with texture. Just like the agency itself and each of our clients, our building has a story.

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Bryan Taylor

7 Observations from 7 Days in London

Seven casual observations of how our cousins across the pond exist differently (and sometimes, not so differently) than we do in the U.S.

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Bryan Taylor

The Bard, Part 1: Casting the Dream

Shakespeare's Juliet once asked, "What's in a name?" In our building's case, quite a lot. Here's the story (and philosophy) behind Drawn's new HQ, told in three parts.