SOMETIMES DEEP & SOMETIMES LIGHT
Our team is constantly reading, observing, making connections to the past, and prospecting the future. Here are some of our musings:
THE BARD, PART 3: IDEATE, MAKE, SHOOT, POST, ENGAGE
Our incredibly audacious predictions for 2019. (We really went out on a limb here.)
There are some interesting parallels between gift giving ('tis the season) and the work that we do with our clients. Here are some tips for approaching gifting like a designer.
Last year, Drawn accented its new building with Pantone Ultra Violet 18-3838 just months before it was named Color of the Year. We think we might be on a roll, so our creative director, Bryan Taylor, wrote a letter to Pantone expressing his choice for Color of the Year 2019.
That awkward moment when you realize that there's no such thing as a design project that isn't human centered.
Drawn Agency champions responsive service design for the benefit of all at Service Design Week 2018: How designing brand experiences that are responsive rather than reactive helped one Oregon design agency create valuable opportunities.
The very nature of design demands that we consider an end user and his or her experience with our work. If you haven't been practicing human-centered design all along, you've been doing it wrong.
Casey Butler Harwood
Why instinct and psychological insight are as important to successful marketing as analytics.
We often think of equity as a financial term, but we can apply it to brands, as well. We gain equity through smart investment. Sometimes, we're rewarded for risk while other times, it pays to err on the side of caution.
How the Bard meets our needs as a dynamic agency (and helps us to meet those of our clients) in an ever-changing creative landscape.
Ninety percent of the materials used in the Bard’s construction were salvaged from other forgotten stories, which means that Drawn's new space is steeped in history and rich with texture. Just like the agency itself and each of our clients, our building has a story.