SOMETIMES DEEP & SOMETIMES LIGHT
Our team is constantly reading, observing, making connections to the past, and prospecting the future. Here are some of our musings:
THE BARD, PART 1: CASTING THE DREAM
Last year, Drawn accented its new building with Pantone Ultra Violet 18-3838 just months before it was named Color of the Year. We think we might be on a roll, so our creative director, Bryan Taylor, wrote a letter to Pantone expressing his choice for Color of the Year 2019.
That awkward moment when you realize that there's no such thing as a design project that isn't human centered.
Drawn Agency champions responsive service design for the benefit of all at Service Design Week 2018: How designing brand experiences that are responsive rather than reactive helped one Oregon design agency create valuable opportunities.
The very nature of design demands that we consider an end user and his or her experience with our work. If you haven't been practicing human-centered design all along, you've been doing it wrong.
Casey Butler Harwood
Why instinct and psychological insight are as important to successful marketing as analytics.
We often think of equity as a financial term, but we can apply it to brands, as well. We gain equity through smart investment. Sometimes, we're rewarded for risk while other times, it pays to err on the side of caution.
How the Bard meets our needs as a dynamic agency (and helps us to meet those of our clients) in an ever-changing creative landscape.
Ninety percent of the materials used in the Bard’s construction were salvaged from other forgotten stories, which means that Drawn's new space is steeped in history and rich with texture. Just like the agency itself and each of our clients, our building has a story.
Seven casual observations of how our cousins across the pond exist differently (and sometimes, not so differently) than we do in the U.S.
Shakespeare's Juliet once asked, "What's in a name?" In our building's case, quite a lot. Here's the story (and philosophy) behind Drawn's new HQ, told in three parts.