Thoughts

From bryan Close

Sometimes deep, sometimes light, our team is constantly reading, observing, making connections to the past, and prospecting the future. Here are some of our musings:

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The Value of the Back Porch

Asking the right questions in the right setting can have a huge impact on the quality of information that you collect.

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Why You Should Allow Room for Tacit Decisions

Hunches happen. They can be used as a valuable decision-making tool and, at the very least, they're worth a quick assessment.

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Think Big — Think Wholistically

Engagement's about more than taps on a screen. Ideally, it's synonymous with meaningful experience(s) and human connection. Shifting perspective. Leaving an impression. And it's worth doing it right.

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Good Design Evolves

If you want to create a product or service or brand that people are drawn to, you have to give it room to mature. Because chasing for attention doesn't look good on anyone.

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Designing Pubs + Design Thinking = Design of a New Digital Product

How an architectural design project led to another architectural design project that became a service design project and, eventually, a whole new product.

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At the Heart of Design Thinking

True design thinking asks us to consult the heart as well as the brain.

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Show, Don't Tell

Brands are made up of far more than "About Us" statements. It's their actions, their visual choices, the stories they tell that really tell us who a brand is.

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Sympathy for Empathy

It doesn't really matter whether you're employing sympathy or true empathy in your search for innovative solutions; it's the commitment to real context that is fundamental to the design thinking process.

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Developing Brands for the Experience Economy

Developing brands for a public that prizes experiences requires an internal culture that's committed to design thinking. Design thinking cultivates empathy, and having an empathetic finger on the pulse of those on the street helps create the connections that they crave.

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Why Experience Matters

A good user experience leaves customers feeling content, but it's the exceptional experiences — the ones in which all of the details fall right into place — that generate immediate buzz and long-term loyalty.