Thoughts

From kristen Close

Sometimes deep, sometimes light, our team is constantly reading, observing, making connections to the past, and prospecting the future. Here are some of our musings:

img.title

Why SEO Matters

What you need to know about SEO and how it can help your business succeed.

img.title

How I Became an Accidental Beer Snob

Our job demands that we know our clients (and their products) (and where they fit into the world) really well. To gain this kind of expert knowledge, we throw ourselves headlong into their industries. And sometimes, we become beer snobs along the way.

img.title

Why Listening Matters

Our job is to learn everything that we can about our clients and their worlds so that we can help them to the best of our ability. And the way that we do that is by listening.

img.title

How HCD Took the Wind Out of Our Flag Project

That awkward moment when you realize that there's no such thing as a design project that isn't human centered.

img.title

The Drawn Team's Spring Cleaning Traditions

How the Drawn team makes space for the fresh ideas and creative exploits that come with spring.

img.title

Finding Creative Confidence

Creative work is personal work. It requires confidence and thick skin — two things that, luckily, can be developed.

img.title

Theoretical and Practical Knowledge in Marketing

Thoughts from a recent college grad on theoretical knowledge and its real-life application in marketing and communications.