Bryan Taylor

The Farce that is Human-Centered Design (HCD)

The very nature of design demands that we consider an end user and his or her experience with our work. If you haven't been practicing human-centered design all along, you've been doing it wrong.

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Kristen França

How I Became an Accidental Beer Snob

Our job demands that we know our clients (and their products) (and where they fit into the world) really well. To gain this kind of expert knowledge, we throw ourselves headlong into their industries. And sometimes, we become beer snobs along the way.

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Kristen França

Why Listening Matters

Our job is to learn everything that we can about our clients and their worlds so that we can help them to the best of our ability. And the way that we do that is by listening.

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Kristen França

How HCD Took the Wind Out of Our Flag Project

That awkward moment when you realize that there's no such thing as a design project that isn't human centered.

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Kristen França

The Drawn Team's Spring Cleaning Traditions

How the Drawn team makes space for the fresh ideas and creative exploits that come with spring.

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Kristen França

Finding Creative Confidence

Creative work is personal work. It requires confidence and thick skin — two things that, luckily, can be developed.

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Kristen França

Theoretical and Practical Knowledge in Marketing

Thoughts from a recent college grad on theoretical knowledge and its real-life application in marketing and communications.