The Farce that is Human-Centered Design (HCD)
Our job demands that we know our clients (and their products) (and where they fit into the world) really well. To gain this kind of expert knowledge, we throw ourselves headlong into their industries. And sometimes, we become beer snobs along the way.
Our job is to learn everything that we can about our clients and their worlds so that we can help them to the best of our ability. And the way that we do that is by listening.
That awkward moment when you realize that there's no such thing as a design project that isn't human centered.
How the Drawn team makes space for the fresh ideas and creative exploits that come with spring.
Creative work is personal work. It requires confidence and thick skin — two things that, luckily, can be developed.