Casey Butler Harwood

THAT JE NE SAIS QUOIS: THE HUMAN ELEMENT IN MARKETING

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Thea Albright

Have You Considered Your Brand in Terms of Equity?

We often think of equity as a financial term, but we can apply it to brands, as well. We gain equity through smart investment. Sometimes, we're rewarded for risk while other times, it pays to err on the side of caution.