Thoughts

About Brand Close

Sometimes deep, sometimes light, our team is constantly reading, observing, making connections to the past, and prospecting the future. Here are some of our musings:

img.title

Symmetry: Sophisticated or Simplistic?

While symmetry has its merits, it can also prove a restriction when it comes to design. Here, we explore both sides of the symmetry debate — where do you stand?

img.title

Why Design Matters

Whether you're working with plenty of time and an unlimited budget or quite the opposite, there's a lot more to effective design than vectors.

img.title

Authenticity in the (Re) Making: A Sociological Timeline

The cultural shift that gave rise to truth in marketing and why honesty is good for your brand.

img.title

3 Ingredients of a Great Promise

Know how to make smart promises to your audience and deliver services that exceed their expectations.

img.title

The Simple Question that Will Help Your Brand Evolve

What really makes people feel valued at work and how to use employee satisfaction to your brand's advantage.

img.title

New Frontiers in the New Year

Where branding is headed in the new year and why it's important to remember where you came from.

img.title

Why Opening on Christmas Undermines Your Brand's Value

How your company handles the holidays sends a message to customers about your priorities, and you want to make sure that it's the right one.

img.title

Thankful for Good Design

Quick and easy can be appealing, but when it comes to branding, it pays to invest in good design.

img.title

Glamour-ish

Preserving your brand's identity amidst adversity and coping with the lure of novelty.

img.title

The Need to Adapt Without Losing Your Identity

A willingness to change is only one part of the equation.