Thoughts

About Business Close

Sometimes deep, sometimes light, our team is constantly reading, observing, making connections to the past, and prospecting the future. Here are some of our musings:

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Moving the Offline Customer Experience Online with Shopify

How we worked with Shopify to translate a traditionally analog business model to a digital interface.

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Theoretical and Practical Knowledge in Marketing

Thoughts from a recent college grad on theoretical knowledge and its real-life application in marketing and communications.

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Authenticity in the (Re) Making: A Sociological Timeline

The cultural shift that gave rise to truth in marketing and why honesty is good for your brand.

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5 Reasons Why We Need a New Name for 'Research'

Research is a noble pursuit, but the word itself is plagued by negative connotations.

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3 Ingredients of a Great Promise

Know how to make smart promises to your audience and deliver services that exceed their expectations.

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The Simple Question that Will Help Your Brand Evolve

What really makes people feel valued at work and how to use employee satisfaction to your brand's advantage.

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Why Opening on Christmas Undermines Your Brand's Value

How your company handles the holidays sends a message to customers about your priorities, and you want to make sure that it's the right one.

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Glamour-ish

Preserving your brand's identity amidst adversity and coping with the lure of novelty.

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The Need to Adapt Without Losing Your Identity

A willingness to change is only one part of the equation.

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Faux Efficiency

Why expending more time and energy up front is a better route to true efficiency than seeking simple (and rapid) solutions.