Our Thoughts

Sometimes deep, sometimes light, our team is constantly reading, observing, making connections to the past, and prospecting the future. Here are some of our musings:

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Why Experience Matters

A good user experience leaves customers feeling content, but it's the exceptional experiences — the ones in which all of the details fall right into place — that generate immediate buzz and long-term loyalty.

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Why Rapid Prototyping is an Integral Part of the Design Process

Rapid prototyping allows you to get your hands on a version of your design ASAP, which, in turn, allows you to discover shortcomings in your initial concept — and brainstorm solutions.

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Coconut Bliss

Spreading the word about Coconut Bliss's delectable, dairy-free ice cream sandwich — one touch at a time.

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Thinking About Design Thinking 5: From Macro to Micro

There are three levels of design thinking and you’ve got to work through them in the right order, or the whole process will be flawed.

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Thinking About Design Thinking 4: Sticky Notes Do Not a Design Thinker Make

You can arrange (and interpret) sticky notes so that they point toward your desired solutions, but sticky notes alone won’t truly solve your problems — that takes a willingness to follow through on the complete design thinking process.

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Thinking About Design Thinking 3: We’re All Designing Some Kind of Solutions

While I’m wary of the term “designer” becoming diluted, there are many in other (non-design) fields who practice design thinking and, maybe, should be considered designers, as well.

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Thinking About Design Thinking 2: “Designers” are Everywhere These Days

There are more and more people out there with “designer” in their job titles, but does this change the way we define design?

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Thinking About Design Thinking 1: We're Basically Philosophers

Aristotle's academy aimed to explore and expand our understanding of how things worked, to find connections and solve problems. That's not so different than what we do as practitioners of design thinking.

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Why Listening Matters

Our job is to learn everything that we can about our clients and their worlds so that we can help them to the best of our ability. And the way that we do that is by listening.

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Drawn to Spring: A Playlist

A Drawn-curated playlist to help you welcome the brand new season and put a little spring in your step.