Our Thoughts
Sometimes deep, sometimes light, our team is constantly reading, observing, making connections to the past, and prospecting the future. Here are some of our musings:
Good Design is Timeless
Timeless design is something that we're forever chasing and very rarely capturing. It doesn't succumb to passing trends. It feels accessible and elegant at the same time. It's simple, but not simplistic. Perhaps most importantly, it honors the fundamentals of our craft.
BOLD Predictions for the Year Ahead
Our incredibly audacious predictions for 2019. (We really went out on a limb here.)
The Craft of Giving
There are some interesting parallels between gift giving ('tis the season) and the work that we do with our clients. Here are some tips for approaching gifting like a designer.
Pantone Color of the Year 2019: Drawn’s Pick
Last year, Drawn accented its new building with Pantone Ultra Violet 18-3838 just months before it was named Color of the Year. We think we might be on a roll, so our creative director, Bryan Taylor, wrote a letter to Pantone expressing his choice for Color of the Year 2019.
How HCD Took the Wind Out of Our Flag Project
That awkward moment when you realize that there's no such thing as a design project that isn't human centered.
Press Release: Oct. 23, 2018 | Service Design Week 2018
Drawn Agency champions responsive service design for the benefit of all at Service Design Week 2018: How designing brand experiences that are responsive rather than reactive helped one Oregon design agency create valuable opportunities.
The Farce that is Human-Centered Design (HCD)
The very nature of design demands that we consider an end user and his or her experience with our work. If you haven't been practicing human-centered design all along, you've been doing it wrong.
That Je Ne Sais Quois: The Human Element in Marketing
Why instinct and psychological insight are as important to successful marketing as analytics.
Have You Considered Your Brand in Terms of Equity?
We often think of equity as a financial term, but we can apply it to brands, as well. We gain equity through smart investment. Sometimes, we're rewarded for risk while other times, it pays to err on the side of caution.
The Bard, Part 3: Ideate, Make, Shoot, Post, Engage
How the Bard meets our needs as a dynamic agency (and helps us to meet those of our clients) in an ever-changing creative landscape.