Our Thoughts

Sometimes deep, sometimes light, our team is constantly reading, observing, making connections to the past, and prospecting the future. Here are some of our musings:

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Glamour-ish

Preserving your brand's identity amidst adversity and coping with the lure of novelty.

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The Need to Adapt Without Losing Your Identity

A willingness to change is only one part of the equation.

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Faux Efficiency

Why expending more time and energy up front is a better route to true efficiency than seeking simple (and rapid) solutions.

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Stealing Originality

There may be no such thing as a truly original idea, but inspiration can spark evolution, leading to fresh designs and concepts. Just be wary of theft — it's lazy and won't pay off in the long run.

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How 'Unfocus Groups' Offer Unique Insights into Audiences

We found that traditional focus groups have their limits, so we took our research methods outside the box.

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Treemen Design is Now Drawn

Our new name reflects our growing and evolving agency, and its commitment to authentic, meaningful brand experiences to which people are drawn.