Our Thoughts

Sometimes deep, sometimes light, our team is constantly reading, observing, making connections to the past, and prospecting the future. Here are some of our musings:

img.title

The Simple Question that Will Help Your Brand Evolve

What really makes people feel valued at work and how to use employee satisfaction to your brand's advantage.

img.title

New Frontiers in the New Year

Where branding is headed in the new year and why it's important to remember where you came from.

img.title

Why Opening on Christmas Undermines Your Brand's Value

How your company handles the holidays sends a message to customers about your priorities, and you want to make sure that it's the right one.

img.title

Thankful for Good Design

Quick and easy can be appealing, but when it comes to branding, it pays to invest in good design.

img.title

The Democracy of Design

"We the people" have the power to drive good design — whether we know it or not.

img.title

Glamour-ish

Preserving your brand's identity amidst adversity and coping with the lure of novelty.

img.title

The Need to Adapt Without Losing Your Identity

A willingness to change is only one part of the equation.

img.title

Faux Efficiency

Why expending more time and energy up front is a better route to true efficiency than seeking simple (and rapid) solutions.

img.title

Stealing Originality

There may be no such thing as a truly original idea, but inspiration can spark evolution, leading to fresh designs and concepts. Just be wary of theft — it's lazy and won't pay off in the long run.

img.title

How 'Unfocus Groups' Offer Unique Insights into Audiences

We found that traditional focus groups have their limits, so we took our research methods outside the box.