Thoughts

About Current Close

Sometimes deep, sometimes light, our team is constantly reading, observing, making connections to the past, and prospecting the future. Here are some of our musings:

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How to Speak Agency

When you're deeply immersed in any culture, you start to get a little "inside baseball" about it. For the sake of our non-industry friends (and self-awareness), here's a thoughtfully compiled selection of design and/or advertising jargon and how to interpret it.

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Overheard at the Built Oregon Festival

Nuggets of wisdom from successful, Oregon-based entrepreneurs and businesspeople at the Built Oregon Festival in Portland, Oregon.

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Drawn to Fall: A Playlist

A Drawn-curated playlist that'll give you all the fall feels.

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Why SEO Matters

What you need to know about SEO and how it can help your business succeed.

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Show, Don't Tell

Brands are made up of far more than "About Us" statements. It's their actions, their visual choices, the stories they tell that really tell us who a brand is.

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Sympathy for Empathy

It doesn't really matter whether you're employing sympathy or true empathy in your search for innovative solutions; it's the commitment to real context that is fundamental to the design thinking process.

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Developing Brands for the Experience Economy

Developing brands for a public that prizes experiences requires an internal culture that's committed to design thinking. Design thinking cultivates empathy, and having an empathetic finger on the pulse of those on the street helps create the connections that they crave.

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Why Experience Matters

A good user experience leaves customers feeling content, but it's the exceptional experiences — the ones in which all of the details fall right into place — that generate immediate buzz and long-term loyalty.

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Thinking About Design Thinking 5: From Macro to Micro

There are three levels of design thinking and you’ve got to work through them in the right order, or the whole process will be flawed.

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Thinking About Design Thinking 4: Sticky Notes Do Not a Design Thinker Make

You can arrange (and interpret) sticky notes so that they point toward your desired solutions, but sticky notes alone won’t truly solve your problems — that takes a willingness to follow through on the complete design thinking process.