Thoughts

About Current Close

Sometimes deep, sometimes light, our team is constantly reading, observing, making connections to the past, and prospecting the future. Here are some of our musings:

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Our Favorite Holiday Campaigns | 2021 Edition

This year, we’re reveling in suspension of disbelief. Won’t you join us?

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The History of Halloween & Its Uniquely Spooky Brand

Delving into Halloween's history provides terrific context for the holiday's ghoulish iconography and creepy traditions.

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Is a Digital Connection Enough?

Are digital connections inherently colder and less intimate than their in-person counterparts? We think not.

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Siete Small Batch | The Salsa Duo

Siete Small Batch is a place for trying new things, both when it comes to products and package design. Here’s some insider intel on our most recent Siete package design.

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Porter Moves Into Hospitality & Event Venues

As the Porter platform continues to evolve and expand, it’s finding a foothold in new spaces like hotels and stadiums.

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Our Favorite Holiday Campaigns | 2020 Edition

It’s our favorite time of the year! Presenting a selection of the animated campaigns that caught our eye this holiday season.

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Our Favorite Halloween Campaigns | 2020 Edition

The challenges of this year have led marketers to get more creative than usual with their campaigns — the results are frightfully delightful.

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Culina | Quarantine Care Package

Using design to help a growing CPG brand, Culina, to give back to healthcare workers and others at the front lines of the fight against COVID-19.

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The Positive Power of Social Media

In a year that seems determined to keep people apart, social media has helped to strengthen the human spirit by bringing us together in new ways.

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[un] Field Notes: Thoughts on Working From Home

Our writer's take on working from home during a pandemic: the ups, the downs, and a few tips for maximizing productivity.