Sometimes deep, sometimes light, our team is constantly reading, observing, making connections to the past, and prospecting the future. Here are some of our musings:
Brands are made up of far more than "About Us" statements. It's their actions, their visual choices, the stories they tell that really tell us who a brand is.
It doesn't really matter whether you're employing sympathy or true empathy in your search for innovative solutions; it's the commitment to real context that is fundamental to the design thinking process.
Developing brands for a public that prizes experiences requires an internal culture that's committed to design thinking. Design thinking cultivates empathy, and having an empathetic finger on the pulse of those on the street helps create the connections that they crave.
A good user experience leaves customers feeling content, but it's the exceptional experiences — the ones in which all of the details fall right into place — that generate immediate buzz and long-term loyalty.
There are three levels of design thinking and you’ve got to work through them in the right order, or the whole process will be flawed.
You can arrange (and interpret) sticky notes so that they point toward your desired solutions, but sticky notes alone won’t truly solve your problems — that takes a willingness to follow through on the complete design thinking process.
While I’m wary of the term “designer” becoming diluted, there are many in other (non-design) fields who practice design thinking and, maybe, should be considered designers, as well.
There are more and more people out there with “designer” in their job titles, but does this change the way we define design?
Aristotle's academy aimed to explore and expand our understanding of how things worked, to find connections and solve problems. That's not so different than what we do as practitioners of design thinking.
A Drawn-curated playlist to help you welcome the brand new season and put a little spring in your step.