Thoughts

About Current Close

Sometimes deep, sometimes light, our team is constantly reading, observing, making connections to the past, and prospecting the future. Here are some of our musings:

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Drawn to Culture: The Podcast Edition

Getting tired of listening to those same old podcasts day after day? Here’s a list of the ones we’ve been loving recently to give your ears a little something new.

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Creative Brief: Do Social Media Right in 2020

Content creators have the power to put an end to the plight of endless swiping and even change the shape of the social media landscape. Let's make it happen in 2020.

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Our Favorite Holiday Campaigns | 2019 Edition

’Tis the season for advertising creatives to pull out all of the stops. Check out a few of our favorite holiday campaigns.

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How to Speak Agency

When you're deeply immersed in any culture, you start to get a little "inside baseball" about it. For the sake of our non-industry friends (and self-awareness), here's a thoughtfully compiled selection of design and/or advertising jargon and how to interpret it.

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Overheard at the Built Oregon Festival

Nuggets of wisdom from successful, Oregon-based entrepreneurs and businesspeople at the Built Oregon Festival in Portland, Oregon.

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Drawn to Fall: A Playlist

A Drawn-curated playlist that'll give you all the fall feels.

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Why SEO Matters

What you need to know about SEO and how it can help your business succeed.

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Show, Don't Tell

Brands are made up of far more than "About Us" statements. It's their actions, their visual choices, the stories they tell that really tell us who a brand is.

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Sympathy for Empathy

It doesn't really matter whether you're employing sympathy or true empathy in your search for innovative solutions; it's the commitment to real context that is fundamental to the design thinking process.

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Developing Brands for the Experience Economy

Developing brands for a public that prizes experiences requires an internal culture that's committed to design thinking. Design thinking cultivates empathy, and having an empathetic finger on the pulse of those on the street helps create the connections that they crave.